We work with your start-up, scale-up, venture, or corporate team to shape your vision into reality.

Our Sweet Spots.

  • Whilst many talk about innovation, truly navigating the ambiguity of the "fuzzy front end" with practical, rapid vetting tools is critical.

    + 2-week sprint to clarify your goals while visualising leading ideas.

    + Uncover deeper insights while connecting directly to users.

    Move fast. Go deeper.

  • Brands that look good must also work hard, driving recognition + customer loyalty, making your branding investment pay off.

    + Brand Audit: Understanding your vision, values, target audience, and competitive positioning.

    + Brand Positioning Framework: Defining your brand's unique promise, personality, and voice.

    + Brand Naming.

    + Brand Guidelines: Ensuring consistency across all touchpoints.

    Stand out. Connect.

  • Bridge the critical gap from strategic intent to market-ready concepts through rapid, visual, and user-centric validation.

    + Target Persona Development / Audience Segmentation.

    + Go-To-Market (GTM) Plan: Outlining objectives, target markets, channels, messaging, and budget.

    + Channel Strategy: Identifying and planning for the most effective sales and marketing channels (digital, direct, partnerships, etc.).

    + Pricing / Product / Packaging Strategy.

    + Pilot Program Design / Management: for testing GTM approaches in a controlled manner.

    Pilot. Learn. Grow.

  • Your innovation journey, your starting point. We connect you to the specific expertise you need, when you need it, from strategy to execution readiness.

    + Innovation Process / Implementation: Tailored frameworks for idea generation, validation, and execution.

    + Operational Roadmap for Innovation: Integrating innovation activities into existing business operations.

    + Capability Building Workshops & Mentoring Programs: Leveraging Innovation Networks (internal/external).

    + Design Thinking training.

    Build to Sustain.

  • Move beyond incremental improvements. We help you identify disruption whilst prototyping solutions through hands-on experimentation.

    + Customised Trend Research & Horizon Scanning Reports: Identifying key technological shifts, consumer behaviour, and market dynamics relevant to your industry.

    + Scenario Planning & Future-Casting Workshops: Developing plausible future scenarios and exploring their implications for your business.

    + "What If" Experiment Design: Co-creating low-risk, high-learning experiments to test future-oriented hypotheses.

    + Sandbox Framework: A structured approach for rapid prototyping and testing of novel ideas.

    + Opportunity Portfolio: A curated list of potential new ventures / strategic pivots.

    Navigate the Future, Today.

Our Results.

  • Person smiling, lying on top of a display of folded Tommy Hilfiger shirts in various colors and patterns, including red, white, and blue, at a clothing store.

    We helped Tommy Hilfiger prepare for the future behavior of Circular Fashion shoppers.

  • Display section in an electronics store featuring Amazon Alexa and Disney Echo products, with digital screens, product boxes, and various electronic accessories.

    We helped Amazon in-store shoppers feel secure with their home device purchase.

  • Two people in dynamic poses, one stretching or reaching upward and the other in a starting or crawling position. Overlaid text discusses health, scaling a company, and adding years to your life and business, with logos for Founders Health.

    We uncovered the unique + differentiated brand promise of Founders Health.

  • A woman with braided hair smiling outdoors against a blue sky with clouds for LAB (Lillian Augusta Beauty) sustainable braiding hair.

    We launched a plant-based and healthy braiding hair brand, LAB.

  • People socializing at an indoor event, some holding drinks, with a focus on a woman and man in the center engaging in conversation for mvmt.studio.

    We built + validated the go-to-market offer for mvmt.studio.

  • Close-up of a bottle cap with a seal reading "FRESHNESS GUARANTEED" on top of a bottle, with a person holding a phone next to the bottle in the background, for Ynvisible Interactive.

    We helped to make Ynvisible's technology application easy to understand.

  • Two tubes of Clarisea Sea Salt Solutions Ocean Saltwater Clear Skin Cleanser against a turquoise background, with one tube casting a shadow.

    We built a cosmetic brand CLARISEA from grains of salt.

  • Cityscape with a billboard that reads "Abundance Scarcity" and a tagline about choosing a role in nature to peak, with a parking lot and tall buildings in the background under partly cloudy skies, for TapRoot Earth.

    We helped Taproot Earth align its internal team to the mission.

Let's Chat

We combine strategic thinking with design synthesis + a dash of open innovation alchemy.

Take Their Word For It.

  • A young man with dark hair and a beard standing outdoors in front of green trees, wearing a blue shirt over a white T-shirt.

    "Michael and his team provided incredible value, helping us launch our product two months early. Their insights led to strong design outcomes. We're excited to work with them again after beta testing. If you want to boost sales and brand affinity, this team is the one to choose!"

    Luis Medeiros - Marketing Lead, Founders Health

  • A woman with long dark hair, light makeup, and a confident expression, posing against a neutral background.

    "Virgo. flipped the way we think about and plan content strategies. Their sharp, targeted insights helped us shape ideas that hit closer to and connect better with our audiences, all while keeping client business goals firmly in sight. Their strategic thinking has levelled up our agency pitch approach."

    Sara Cooper - Founder, PlasticPictures

  • Close-up of a young African American woman with braided hair, wearing hoop earrings and a sleeveless navy blue top, smiling slightly against a plain white background.

    "It is a joy to be a client of Virgo. Michael is knowledgeable and proactive, and recognises the importance and power of branding in the beauty industry. I'd strongly recommend Virgo. for a brand preparing to launch. If something is missing or unimpressive - from branding, to packaging to COGs - Michael is the one to have on your side to make it shine."

    Jannice Newsom - Founder, Lillian Augusta Beauty

Our methodology is rigorous, disciplined + allows you to start anywhere to accelerate from idea to impact.

Let’s connect.

michael@justvirgo.com
+351911145264
+13473260534

Lisbon. London. NYC.